As much as we’d like to believe we don’t judge a book by its cover, we humans are visual beings, and most of the sensory stimulation processed by the brain comes from our eyes. This means we are literally designed to judge appearances – and that includes retail businesses. Therefore, it is crucial to invest in your retail space wisely and focus on making it appealing so you can attract, convert, and retain the business of your target customers. Read on for tips on how to make your retail space stand out.
Focus On the Experience
People love to shop, not only to purchase goods or embellish their wardrobe but also for the purpose of escapism. As soon as they step into your store, they want to forget about the world outside for a few moments. That’s why it’s important to focus on creating an enticing experience for your customers. When designing your space, consider the type of feeling you want to evoke and the kind of experience you think your customer would enjoy as soon as they enter your business. This could range from fun and light, to cozy and comforting, sustainable and earthy to indie and edgy. Whatever you choose should flow and make sense for your retail genre and theme.
Focus on Flow of Foot Traffic
Mapping out the flow of foot traffic is a key element in any retail design. The rule of thumb is to make sure your best products are placed front and centre. But beyond that, consider how your customers move throughout your store from there. Most of us have a tendency to move where our eyes go, which is typically towards the right since a majority of us are right-handed. So pay attention to the right side of your store and place your best items in this section. Then carry onwards to direct the flow of traffic throughout.
Don’t Overcrowd the Entrance
Although the entrance of your store is important for creating that first impression, it’s also known as the “decompression zone,” where customers take a moment to take everything in. During this period, there’s a tendency to miss those items placed right as they walk in. So rather than showcase your best merchandise in the very front of your retail space, focus on creating an attractive, eye-catching display that’s captivating instead.
Go Big or Go Home
To get your business and brand in front of more people, you need to get their attention. One ideal way to do this, especially as people window shop, is by using oversized displays. Think outside of the box, and don’t be afraid to use large features that will make people stop and question what you’re displaying and selling. Curiosity is what prompts engagement, so make them curious!
Don’t Skimp on Lighting
Don’t skimp on good lighting, whether it’s to highlight merchandise or light up the changing rooms. Customers need to be able to clearly see what they are interested in buying. If they have to move around to try and see what they’re trying on in a poorly lit change room, you can bet that it will reduce the chance of them purchasing. Be strategic and smart with lighting. Use it to evoke a certain ambience and mood, but make sure it doesn’t hamper your sales by being inadequate for customers to see properly.
Hire Experienced Contractors
The design of any retail space is essential for its success, and a strategic, well-thought layout can dramatically influence your engagement and conversion rates. This is why it’s always worth hiring an experienced, professional contractor who can help create a layout that works for your retail business. Creative experiences and excellent products are what win customers’ attention, and a smart design can help your business thrive.
If you’re ready to revamp your business and invest in your retail space, contact our team at Brawn Construction. We’ve helped countless businesses improve their brick and mortar space, and we can do the same for you.
